Our Founder, Steve Prickett Featured in ABQ Biz First

A big thank you to Ron Davis from Albuquerque Business First for stopping by Eldora and writing about our story. 

For those of you that missed it, here's a snippet. 

"Steve Prickett traded a suit for an apron and hairnet.

The former private wealth senior consultant at Merrill Lynch, who worked at the wealth management company for 32 years, had been a longtime dark chocolate consumer. He became fascinated with the production process of turning beans to bars during a trip to Hawaii with his wife, Andrea, years ago.

He decided to try making chocolate himself with some basic kitchen equipment. After several batches that, in his words, tasted good but didn't look good, what started off as a hobby eventually turned into a business. It took him over 100 batches to get the hang of making chocolate.

Prickett launched Eldora Chocolate, a new 2,000-square-foot property with a certified kitchen, earlier this month. Production and sales are based out of the operation at 8114 Edith Blvd. NE in Albuquerque, and an Eldora online ordering system launched Tuesday.

He compared his business and the chocolate industry to microbreweries, with unique types of chocolate becoming more and more popular, like the explosion of interest in craft beers like India pale ales."

Read more at Albuquerque Business First.